The Rise of Micro-Influencers: How to Leverage Niche Audiences for Maximum Impact
In the ever-evolving landscape of digital marketing, the emergence of micro-influencers has transformed how brands connect with their audiences. Unlike their celebrity counterparts with millions of followers, micro-influencers typically have a smaller, yet highly engaged audience. This shift towards leveraging niche communities has proven to be a powerful strategy for brands, especially startups, aiming for […]
