Creating A Business Logo: Should You Choose Professional Logo Design or Freelance Logo Design?
Graphic design agency services and freelance logo design services are readily available and increasing in popularity every single day. Freelancers claim to be able to provide logo design services at a super affordable price point with quick turnaround times. However, when creating a business logo – you want to make sure you are making the right decision for your brand and business.
On the opposite side of the coin, professional logo design might be more expensive, but you often get what you pay for. Logo design services are no exception. As a new business, we know you have many checklist items to navigate every day. That’s why when it comes to digital marketing, we are industry leaders doing the heavy-lifting and research for you.
Stay tuned because we’re breaking down the differences between these popular logo design options and which one might be the right match for your business!
Let’s Take A Deeper Look At Freelance Logo Design
Less expensive logo design often means “lower quality” (not always). Although some freelance logo design services are reputable and do provide quality work, not all freelancers are created equal and it can be difficult for a new business to “sift” through the noise and find one worth pursuing.
If you do decide to pursue freelance logo design using websites like Fiverr or other popular platforms, make sure you thoroughly research the logo designer you decide to go with. Ask for examples of previous logos that they have done for other customers (namely around creating a business logo) and look through their reviews.
Also make sure you ask what is included in their logo design. Some artists just provide a simple single image in one specific format (and you need to make sure that will work for you)! Does the artist offer options to purchase additional formats? How many revisions do they allow on the design?
Logo design services are a huge investment, especially for a new business, and you want to make sure you are making smart decisions.
Professional Logo Design Is Often The Smarter Business Decision
When creating a business logo, you want an impressive logo that makes an impact and will resonate with your intended audience for years to come. For this reason, professional logo design is often the smarter move when creating a business logo.
Professional logo design artists like our team here at High Caliber Digital Marketing Solutions have been in the industry for many years. They have designed logos for a businesses across many industries. Their logo design services are top notch. It might take a little longer to get your initial design work back, but we promise it will be worth the wait.
A professional graphic design agency will also often provide multiple rounds of revisions per logo and once a logo has been finalized, they often send it to you in various formats (many times a professional graphic design agency will also include multiple variations of a logo such as a favicon).
Choosing The Right Graphic Design Agency
When searching for a graphic design agency for professional logo design, ask the same questions you would ask of a freelancer. You want to go into creating a business logo with clear expectations as to what you can expect of the end-product. That way there are no surprises.
Partnering with a full-service digital marketing agency like High Caliber Digital Marketing Solutions often streamlines the professional logo design process. We have experience working with many businesses ranging from early-stage startups to large corporations.
That means we don’t just have experience in professional logo design, we are a graphic design agency that has experience in brand development, brand design, and everything in between. Need additional digital marketing services? We’ve got you covered. Even if you are an early-stage startup just tossing around branding and logo design ideas, we can help with providing strategic insights and expert guidance as you build your brand and choose a logo that prospects and clients will remember you by for years to come.
Final Verdict: Graphic Design Agency or Freelance Logo Design?
We know professional logo design can seem overwhelming. There are so many options. How do you know you are making the right choice? Here at High Caliber Digital Marketing Solutions, we aim to do as much of the “heavy lifting” as we can for you.
That’s why we will always recommend professional logo design with an experienced graphic design agency over freelance logo design. You get what you pay for. Logo design is no exception. Although you might find that needle-in-the-haystack freelance logo design artist, we’ve heard too many horror stories about botched logos and cost-concerned startups being out hundreds, even thousands, of dollars on design work with freelance logo design artists. And for early-stage startups who already have to be very careful about where every penny goes, we just don’t think it’s a smart business decision.
Investing in professional logo design services and a highly skilled graphic design agency like High Caliber Digital Marketing Solutions is one of the smartest decisions you can make as a new business owner.
Our highly experienced and capable digital marketing team really set the bar high in the industry, taking the time to get to know each and every one of our prospects before they ever become clients. We want to know and understand your business, so we can deliver digital marketing services and a logo design that doesn’t just resonate with you – but also resonates with your intended audience.
We will work with you to design a high-quality logo that accurately represents your branding, messaging, and vision. Because at the end of the day, what good is investing in digital marketing services and professional logo design if it’s not helping you turn clicks into paying customers?
Get in touch with our talented team of digital marketing experts today and see how we can help you take your brand to the next level.
