Choosing The Best Email Marketing Service For Your Business
Looking for Mailchimp alternatives? We’ve got you covered. When it comes to selecting the best email marketing service for your business, it’s easy to see why Mailchimp is a top contender. They offer a user-friendly interface with robust email automation features and a variety of customizable templates.
Businesses of all sizes have been leveraging it for years (literally)! The company has been around since 2001. Mailchimp makes it easy for business owners to create and manage email campaigns without needing to have extensive technical knowledge.
But, is there such a thing as having too many options?
When it comes to startup ventures, sometimes a robust email marketing company like Mailchimp can be a bit overwhelming. The best email marketing service, isn’t always the most complex.
Mailchimp’s suite of robust services can make it difficult to discern exactly what’s needed – and robust email marketing services often come with a hefty price tag (especially as your audience size increases)!
5 Mailchimp Alternatives – And Why You Should Consider Them
Choosing the best email marketing service can seem overwhelming. We know there are so many options! How do you sort through all the noise and make an informed decision for your business?
As a marketing agency specializing in email marketing services, we are experts in the realm of email marketing. Our clients have experienced record-high growth in open rates and CTRs with our optimized email marketing campaigns.
Having led so many successful campaigns for our clients, we decided to put together a list of some of the best email marketing services we’ve used or have seen successfully used in the past. We’ve done all the research, so you don’t have to! Here are 5 Mailchimp alternatives we think you will love just as much.
Braze
This lesser-known email marketing service has been on the rise over the last couple of years and once you’ve given them a shot, you’ll see why.
Braze’s drag-and-drop editor makes creating personalized email campaigns much easier. Many email marketing services require you to learn (at least some) level of coding to create high-quality email templates. Not Braze!
When it comes to Mailchimp alternatives, Braze is definitely an option that should be considered. In addition to the convenient drag-and-drop editor, Braze also offers some great options for multi-channel marketing and advanced segmentation. Braze offers a great combination of features and ease-of-use.
Constant Contact
Constant Contact isn’t necessarily a new player when it comes to email marketing services, but it’s still easy to see why they have made our list of possible Mailchimp alternatives.
Whereas Mailchimp can often appear super robust (especially to someone newer to email marketing services), Constant Contact prides themselves on simplicity. With an emphasis on supporting small businesses, their interface is super user-friendly.
Despite the ease of use, Constant Contact also offers some really great reporting options. When you are a new business owner, keeping a steady pulse on your marketing analytics is critical. You want to know what you are spending, and what you are seeing results with.
The detailed analytics Constant Contact provides can help you determine what email marketing strategies are working, and what aren’t. When it comes to Mailchimp alternatives, Constant Contact is one option worth considering – especially if you are a new business owner.
Klaviyo
Built for e-commerce, Klaviyo offers extensive automation capabilities, deeper customer data integration, and advanced segmentation options. If you’re considering Mailchimp alternatives and an e-commerce based business, Klaviyo might be a great option for you.
Our marketing agency has had the opportunity to work with many email marketing services, including Klaviyo. Similar to Mailchimp, Klaviyo is definitely one of the more robust email marketing services around.
If you are looking for simplicity while you scale your business, you might be more interested in Braze or Constant Contact. But if you need an e-commerce, email marketing powerhouse, Klaviyo is one email marketing service you won’t want to overlook.
MailerLite
There aren’t many Mailchimp alternatives that are free, or at least offer a free option. But MailerLite is one! Of course, more affordable solutions often come with less features available. That being said, MailerLite is still a great option for businesses seeking a more simple solution.
For smaller businesses just starting their own email marketing efforts, MailerLite offers email marketing with a very simple drag-and-drop builder similar to Braze and simple automation (no coding needed)! Being geared towards small businesses, it also has a much more affordable pricing structure for startups.
If you are looking for an affordable, easy-to-use email marketing solution, you really can’t go wrong with MailerLite.
Drip
On the other end of the spectrum, if you are looking for more robust Mailchimp alternatives, Drip is one you definitely might want to keep on your radar.
With its significantly more advanced automation capabilities (particularly for complex customer journey mapping and highly personalized email sequences), it can create much more intricate drip campaigns (hence the name)!
This option might be a bit too complex as far as features for startups and small businesses. But for businesses looking for more detailed segmentation and the ability to have triggered actions based on user behavior, Drip may be the way to go.
But like Mailchimp, if you’re just getting started with email marketing services, you might want to take a look at one of the less complex options like Braze or MailerLite.
When It Comes To Mailchimp Alternatives, The Choice Is Yours.
When it comes to selecting the best email marketing service, it’s wise to break down what email marketing services you really need. Just because a solution offers 101 services, doesn’t mean your business will actually need or utilize all of them.
Some questions you might want to ask: Is your business e-commerce heavy? Klaviyo might be the way to go. Just starting out and need a simple option to get your feet wet? Consider MailerLite.
If you are interested in stepping into the realm of email marketing to target your prospects but aren’t sure where start – our marketing agency is an industry leader in providing high quality email marketing services. The best email marketing service is the one that makes the most sense for your business.
Our marketing agency can help you analyze your business needs and goals, and guide you in determining which email marketing services make the most sense for you. Once we have narrowed down a service, we can help you with establishing an account and building a solid audience/mailing list with proper segmentation.
And that’s just the beginning. When it comes time to start sending campaigns, our marketing agency is experienced in everything from designing beautiful email templates to crafting compelling messaging.
We’ll advise you on what to send and how often – working with you to establish a regular email marketing cadence that makes sense for your brand. Email marketing can be a highly effective way of communicating new products and services to prospects and clients alike.
Email marketing can also be incredibly helpful in “dripping” continuous information about those products and services to your audience – significantly increasing your changes of turning clicks on your website into actual, paying customers.
If you’d like more information about how our marketing agency can help you leverage email marketing services like Mailchimp to scale your business – get in touch with us today.
